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Clothing collection for PyeongChang 2018
Triglav – the primary graphic motif
Slovenia’s Olympic athletes who will be competing at the Winter Olympics in PyeongChang will be going there in stylish and recognisable kits.
They are a continuation of recent design precepts, with the basic colour combination of green, blue and white. The Olympic collection, which was created by PEAK, was designed by the architect Sandi Murovec, and features Mt. Triglav as the primary graphic element.
Sandi Murovec: “As the designer of all of the Olympic collections since 2012 (London – PyeongChang), I can state with assurance that Slovene Olympians and athletes in general have become recognisable throughout the world due to the selection of the unique colour combination. The new colour scheme of Slovenian sport has also created a new identity, for both the elite athletes and their loyal supporters. This is particularly important, since it is the fans who give victories their true import and are in some way a reflection of the top-level achievements which are most directly transferred to new generations. We of course followed this dictum in designing the Olympic collection for PyeongChang 2018, which is essentially a logical extension of the previous collections. I don’t know if it makes sense to talk about innovation, as we are after all only talking about clothes, but we always try to choose the best materials on the one hand and follow the sports fashion trends on the other. The basic kit, which our athletes will wear at the opening ceremony and at all official events, includes a down jacket, warm-up or trekking trousers, a pullover, a scarf, a cap and gloves. The entire collection is designed so that all of the elements can be combined interchangeably, in terms of both colour and function. We divided the collection into national, formal and casual attire, and the correct way to wear it is set out in a precisely defined protocol. Regardless of the overall appeal and the relative attractiveness of the design solutions, the success and popularity of each collection depends most highly on the athletes’ final results. Let’s not forget that we won eight medals at the last Winter Olympics in Sochi!”
The Slovenes were also easy to spot four yeas ago in Sochi, and the Slovenian down jacket was one of the most sought-after items to trade in the Olympic Village and at events. Murovec believes that the new collection for South Korea will also be a success, and predicted that the most popular piece will be the light down jacket, which will also be available to fans. Olympics-related products will be available at Petrol service stations, Mercator stores and the online retailer OKS.
Text by Vesna Žarkovič
Photo: Aleš Fevžer